Anyone in a professional service business knows that content marketing has exploded in recent years, and the trend shows no sign of slowing. But which content marketing tactics work most effectively? How are organizations investing their time and money in content marketing?
To address these questions, the Content Marketing Institute and MarketingProfs surveyed more than 1,000 people and published their second annual report, B2B Content Marketing: 2012 Benchmarks, Budgets & Trends.
Be sure to grab the report. It’s full of interesting information and strategies that you should consider when making decisions about your marketing. Among the findings: The top three tools for effective content marketing are articles, social media, and blogs.
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