For your high-value services business to thrive, you should pursue mastery in six essential competencies. Our MasterMinds interviews focus on strategies and tips to help you in your pursuit of mastery in each of these six areas.
Market Leadership – Achieve a leadership position in the minds of those who matter.
Harry Beckwith: You, Inc
Harry Beckwith: What Clients Love
Fiona Czerniawska: The Present and Future of Consulting
Fiona Czerniawska: Trends in Consulting
Fiona Czerniawska: The Outlook for Consulting
Ross Dawson: Knowledge-Based Client Relationships
Keith Ferrazzi: Never Eat Alone.
Seth Godin: Free Prize Inside
John Jantsch: Build a Referral Engine for Your Business
W. Chan Kim and Renée Mauborgne: Make the Competition Irrelevant
Philip Kotler: Marketing Professional Services
Steve Krug: Common Sense Web Design
Jay Conrad Levinson: Guerrilla Marketing
Suzanne Lowe: Competing to Win
Michael Port: Beyond Booked Solid
Al Ries: Branding Your Consultancy
Lon Safko: The Business Case for Social Media
Mike Schultz: Marketing Your Services
Andrew Sobel: Power Questions (podcast)
Andrew Sobel: Building Client Partnerships
Andrew Sobel: The State of Client Relationships
Andrew Sobel: Writing a Business Book
Andrew Sobel: Client Loyalty
Mark Stevens: Why Your Marketing Sucks
Vickie Sullivan: How to Break into the Speaking Market
Jerry Weissman: Telling Your Story
Flawless Service Delivery – deliver stunning value to clients, manage every project precisely, meet profit targets, and use superior service delivery as a key strategy for building client relationships.
Eric Abrahamson: The Benefits of Messiness
David Allen: Getting Things Done
Scott Berkun: Mastering Project Management
Peter Block: Being an Authentic Consultant
William Bridges: Why Change Fails
Mick Cope: Blueprint for Consulting Assignments
Aubrey Daniels: The Measure of a Leader
Steven Farber: Extreme Leadership
Rob Goffee: Managing Clever People
Charles Green: Who and Why Clients Trust
Dan Heath: Ideas That Stick
John Kotter: Leading Change
James Kouzes: The Challenge of Leadership
Patrick Lencioni: The Dysfunctions of a Team
Patrick Lencioni: Getting Naked with Clients
David Maister: Leading Professionals
Daniel Pink: The Truth about Motivating People
Robert H. Schaffer: How to Get Rapid Results
Robert H. Schaffer: High-Impact Consulting
Doug Stone: Handling Difficult Conversations
Robert Sutton: The No Asshole Rule
Al Switzler: The Six Sources of Influence
Jerry Weinberg: Secrets of Consulting Success
Keith Yamashita: What to Do When You Get Stuck
Sales Mastery – Execute a winning sales strategy for every opportunity you choose to pursue. Understand advanced strategies for account management and follow-on selling.
Cliff Atkinson: Beyond Bullet Points
Robert Cialdini: Principles of Influence
Bert Decker: Communication That Motivates
Jeffrey Fox: Sales Strategies of a Rainmaker
Ford Harding: Rainmaking for Consultants
Ford Harding: Cross-Selling Your Way to Success
Ford Harding: Creating Rainmakers
Jill Konrath: Selling to Big Companies
David Lax: 3D Negotiation
Nick Morgan: Trust Me
Nick Morgan: Working the Room
Tom Sant: The Language of Success
Tom Sant: Persuasive Proposals
Tom Stevenson: The Relationship Advantage
Jeff Thull: The Prime Solution
Jeff Thull: Mastering the Complex Sale
Andy Wood: The Role of Trust in Selling
Gene Zelazny: Make the most of your presentations
Operations Excellence – Manage all aspects of your business with the same rigor as you apply to client service work. Combine the highest level of client service with the lowest cost of doing business.
Ken Blanchard: The One Minute Entrepreneur
Thomas DeLong: Leading Professional Service Firms
Vincent Flanders: Web Pages That Suck
Michael Gerber: The Myth of the Entrepreneur
Guy Kawasaki: The Art of the Start
David Maister: Strategy and the Fat Smoker
Christopher McKenna: The World’s Newest Profession
Harry Mills: Pricing Consulting Services
Don Peppers and Martha Rogers: The Real Value of Relationships
Performance Management – Keep a clear view of the overall performance of your business and the profit performance of each client relationship.
James Champy: Inspiring Client Loyalty
James Champy: Outsmart Your Competition
Aubrey Daniels: Performance Killing Mistakes
Chunka Mui: Billion-Dollar Mistakes
Jack Phillips: The ROI of Consulting Projects
Michael Treacy: Double Digit Growth
Jack Trout: Strategy and Positioning for Consultants
Renewal and Reinvention
Jordan Ayan: Creativity on Demand
Marcus Buckingham: One Thing You Need to Know
Tony Buzan: What’s the Brain Got to Do with Business?
Sydney Finkelstein: Think Again before You Decide
Michael Gelb: Discover Your Genius
Seth Godin: Navigating The Dip
Seth Godin: What’s a Purple Cow?
Doug Hall: Jump Start Your Business Brain
Jeffrey Hollender: The Next Business Revolution
Jeffrey Hollender: Corporate Social Responsibility
James Hoopes: The False Prophets of Business
James Hoopes: The Cult of Moral Leadership
Rosabeth Moss Kanter: Confidence
Walter Kiechel: The Strategy Revolution
Patrick Lencioni: Miserable Jobs
Jim Loehr: Achieving Peak Performance
Michael Michalko: Cracking the Creativity Code
Tom Peters: Lessons on Pursuing Excellence
Tom Peters: Re-Imagining Business
Daniel Pink: A Whole New Mind
Dan Roam: The Antidote to Blah, Blah, Blah (podcast)
Dan Roam: Visual Thinking
Dave Ulrich: The Why of Work
Jerry Wind: The Power of Impossible Thinking
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