Glenn Yeffeth: How to Get Your Book Published

Glenn Yeffeth

Glenn Yeffeth

A common question I hear from consultants is, “How can I get a book published?”

In this podcast, I’ll ask our guest, Glenn Yeffeth, that question. Glenn is publisher of BenBella Books, a boutique book publisher with a great track record for finding high-quality authors and publishing bestselling books.

Glenn isn’t a stranger to management consulting. Before founding BenBella Books, he was managing director at the consulting firm, CSC Index.

I’ll also ask Glenn what publishers look for when evaluating a nonfiction book proposal, what book topics attract publishers, and how to work with a literary agent.

Podcast run time: 16:56

Intro music exluna by Jakub Koter.

Why You Won’t Make Partner in Your Firm

LadderIf you’re committed to a career in professional services and you think your current firm is the right choice, your challenge is to find your path forward. In many firms, that path leads to becoming a partner–or to an equivalent role like vice president, director, and so on.

Every firm has its own “unique” approach to deciding who makes it through the ranks and who doesn’t. Still, for most people who don’t make it, you can point to three common reasons.

1. Lack of Commitment

Many people stay on the fence too long about their path to partner. Maybe you aren’t sure that a partnership track makes sense. Or, fear of failure might prevent you from expressing your goal of becoming a partner. If you don’t make that commitment to yourself and to others in your firm, it won’t happen.

2. Failure to Build Sales and Marketing Skills

In the beginning or middle of your career, you may be tempted to keep your head down and concentrate on excelling with your assignments. But in most firms, you won’t get a shot at becoming a partner unless you’re making a substantial contribution to the health (and wealth) of the business.

You’ll need to demonstrate a proven track record of profitable business development before anyone will hand you a partnership agreement.

It takes years for most people to develop a network of clients and prospects that can form the foundation for that kind of success. Too many people don’t start building those external networks early enough in their careers. The result: a delayed or derailed path to partner.

Build your market presence early in your career. Hone your relationship, marketing, and sales skills before your firm asks you to.

3. Neglecting Your Internal Support Network

In the same way you strive to build trusted client relationships, you’ve got to establish a trust-based network of supporters within your firm.

Seek out people who can help you land great projects, facilitate your involvement with high-impact firm activities, and show you how to succeed in the business. I’m not talking about sucking up to firm leaders. Most partners see right through that tactic and run the other way.

Instead, build your internal network on three pillars: your ability to bring high-value expertise to clients, a willingness to help others who need that expertise, and a mindset that unselfish contributions to your practice eventually pay off .

What will make the most difference in your advancement is developing the skills your firm expects in a partner before you need those skills. Firm leaders are much more likely to say yes to you as a new partner if you are already performing at that level.

Of course, there are lots of other reasons why someone makes it to partner or doesn’t—including politics and personality. So feel free to add your thoughts.

In the News: Quick Takes

Here’s a roundup of news items, trends, and market data that I’ve come across in the last few weeks.

Wonder how CEOs spend their time? 500 CEOs give you the answer. Read the complete study results: What Do CEOs Do?

Here are four ways to get through the airport security line more quickly.

What’s the outlook for the 2012 consulting market? Consulting Magazine asked 282 consulting firm partners and vice presidents. The news is very good.

Want a truly memorable vacation? Keep it short and sweet.

What to do when you forget (or fail) to reply to an email or phone message.

Companies in the US, Japan, and Germany tend to be managed especially well. Companies in Brazil, China, and India tend to be managed poorly, according to a fascinating, seven-year study called the World Management Survey.

Speaking of management quality, here are the seven habits of spectacularly unsuccessful executives, according to Dartmouth professor Sydney Finkelstein. We also talked to Finkelstein about why good leaders make bad decision. Read the interview with Sydney Finkelstein.

 

Andrew Sobel: Power Questions

Interview with Andrew Sobel

Andrew Sobel

Sometimes, the best questions you could ask your clients in interviews, sales meetings, or casual conversations don’t occur to you until after the encounter. That’s happened to me more than once while driving home from a meeting.

Now you can be ready before your meetings with help from the new book, Power Questions: Build Relationships, Win New Business, and Influence Others, by Andrew Sobel and Jerold Panas.

The book highlights 35 conversations with CEOs, clients, and friends to illustrate the impact of thought-provoking, incisive questions.

In this podcast, I ask Andrew to share his best power questions, especially those that can help you through a sales process. We also talk about the questions you shouldn’t ask.

7 Power Questions (out of 337 in the book)

  • How did you get started?
  • What in your life has given you the greatest fulfillment?
  • What has surprised you?
  • What did you learn?
  • What parts of your job do you wish you could spend more time on, and what parts less?
  • Can you tell me more?
  • If an effective solution is found, how will it affect your own job?

Adapted from Power Questions, by Andrew Sobel and Jerold Panas

You might also be interested in our print interview, Andrew Sobel: Building Client Partnerships.

Podcast run time: 17:52

Intro music exluna by Jakub Koter

In the News: Quick Takes

Here’s a roundup of news items, trends, and market data that I’ve come across recently.

Tim Berry, business planning specialist, gives us The Top Ten Business Plan Mistakes. You can also read an interesting article he wrote for us about business planning for consultants.

Over the past 30 years, Tom Peters has given more than 2,500 presentations. That’s a lot of time on the stage (and in airports). Peters now plans to publish a 23-part “mega-presentation” called “Excellence Now.” Every two weeks in 2012, he will release one section of the presentation materials in PowerPoint format. You can see Peters in a short video giving you a preview of what’s to come.

Facebook has become a target for cyber crime. You might want to consider these tips to keep your account safe.

Here are Gartner’s predictions for the IT sector in 2012 and beyond.

Want to be more organized? Try cutting in half the time you spend organizing yourself.

“No” is the new “yes.” Here are four practices to re-prioritize the things in your life.

What are the best US airports for business travelers?

Harvard’s Michael Porter and Jan Rivkin released the findings of their study on US competitiveness, Prosperity at Risk.

The unintended consequence of open office concepts, project teams, and group learning: Reduced creativity. Some privacy in the workplace makes us far more productive.

Checking the Foundation

If you’ve ever bought or sold a house, you know that, as part of the deal, a home inspection will have to be done so buyers know what they’re getting into.

The inspector assesses the foundation of the house, the walls, floors, plumbing, and so on. Then, you get a report on ways to shore up the place.

As you kick off the New Year, take some time for a structural inspection of your business. In many cases, you’ll find that the key to better performance is in making small changes to how you do business, not in implementing some grand new strategy.

To find those opportunities, turn your attention to three parts of your business: your intellectual property (or content), your marketing approach, and your service offer.

Read the rest of the article in this month’s issue of The Guerrilla Consultant.

Daniel Goleman: Leading with Emotional Intelligence

Daniel Goleman

Daniel Goleman

Daniel Goleman is the bestselling author of Emotional Intelligence and Social Intelligence, and the co-author of Primal Leadership: Learning to Lead with Emotional Intelligence. Twice nominated for the Pulitzer Prize, Goleman was a science reporter for the New York Times, and received the American Psychological Association’s Lifetime Achievement Award for his media writing.

His latest book, Leadership: The Power of Emotional Intelligence, is a collection of his key findings on leadership.

I asked Goleman three questions about the importance of emotional intelligence for leaders.

McLaughlin: Many consultants, though responsible for delivering results, often don’t have the authority to make all the decisions that impact those results. Any advice on how a consultant can lead in that environment?

Goleman: This dilemma–needing to get people to take action while having no direct line of authority–is epidemic in matrixed organizations everywhere. So consultants can use the same tactics as anyone who must lead indirectly.

One key is persuasion and influence, an emotional intelligence competence that has several levels. For starters, there’s making a persuasive argument. This requires knowing what matters to the person you’re talking with–what his or her motivations and needs are–and using that as the starting point.

But it also entails moment-to-moment empathy, being able to read the nonverbal, to know if your argument is working–or the person’s eyes are glazing over and switching tactics. Powerful stories are another part of excellence in this competence.

Beyond making a persuasive case, you have to know who to make the case to. Who are the emergent leaders in the group, that is, those whose opinions everyone takes seriously (not always the designated leaders)? At the higher levels of this competence, you know who the key players are, are able to persuade them, and have them deliver the message.

McLaughlin: In your experience, what’s the most common mistake that leaders make?

Goleman: Perhaps the common cold of leadership these days is a lack of empathy–that is, tuning out the emotional reactions of the people you are trying to lead. The art of leadership requires strong interpersonal radar, to pick up on how people actually feel about your message and your leadership.

The Type A leader who charges off in a direction and expects everyone to follow, but has no idea how people are reacting, may end up charging up the hill alone. Stopping to pay full attention allows deep listening. And in today’s hectic leadership world, with so many constant distractions, that is a dying art.

Another common mistake is tuning out your own stress. Leadership creates its own pressures and hassles. For one, many leaders become isolated as they rise, with fewer and fewer confidants with whom to mull over problems or blow off steam.

For another, leaders so often are held to targets not of their own making, which may not be realistic. Or they have to get to their own targets with insufficient resources in time, money, personnel, etc. If your ignore that stress, you can easily end up in “frazzle,” the brain state of constantly pumping out stress hormones that shrink the capacity of your executive brain to make good decisions.

Every leader needs time and a method to decompress from his or her daily routine; if you can’t control the external sources of stress, at least you can control how you react.

McLaughlin: Are there common misconceptions about the characteristics of effective leaders?

Goleman: Some hold with the stereotype that an effective leader is just “nice,” on the one hand, or must be dictatorial, on the other. In fact, the leaders who get the best results tend to be a combination of firm and authoritative as needed, but also supportive and warm–in other words, emotionally intelligent.

Find out more about Daniel Goleman.
You might also be interested in our podcast, Daniel Goleman: New Insights on Emotional Intelligence.

News You Can Use – January 2012


Atos, the French IT company, has banned the use of email within the company. It’s just too much time-wasting noise, they concluded.

Looking for a searchable list of consulting firms? Recruiters at The Consulting Bench put together a comprehensive, indexed directory for US firms.

Wonder what’s next for the consulting industry? Fiona Czerniawska, of SourceforConsulting.com, offers a 12-minute video summary of a new report, Planning for Growth in an Uncertain Market.

Do you have what it takes to make the “challenger” sale? You can find out with this online assessment of your sales skills. Last month, the authors of The Challenger Sale did a podcast interview with me.

Here are six lessons for intelligent project management.

Google+ brand pages are getting off the ground slowly.

Twitter also launched its version of brand pages.

HubSpot: The Top 10 Marketing Infographics of 2011.

Consultants at Vynamic kicked off their Grammy-themed Holiday Party with this video–an interesting twist on intros.

Dan Roam: The Antidote to Blah, Blah, Blah

Dan Roam

Dan Roam

“We have become so enamoured of our ability to talk that we often delude ourselves into thinking that, if we can talk about an idea, we understand it well.”

In this podcast, I talk with Dan Roam, author of BLAH, BLAH, BLAH: What To Do When Words Don’t Work. Roam’s mission is to help us solve problems and sell ideas more effectively–not just with words, but by tapping the power of visual communication.

He’s written two other bestsellers on that topic: The Back of the Napkin: Solving Problems and Selling Ideas with Picture, and Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures.

Dan gives us some great (and easy) pointers for clarifying complex ideas and finding workable solutions to tough problems–using pictures!

The tools you use can be as simple as the picture below. To visit Roam’s site and learn more, click here or on the image below.

Vivid Tools
Vivid Tools

Podcast run time: 25:14

Intro music exluna by Jakub Koter

 

Top Tools for Content Marketing

Anyone in a professional service business knows that content marketing has exploded in recent years, and the trend shows no sign of slowing. But which content marketing tactics work most effectively? How are organizations investing their time and money in content marketing?

To address these questions, the Content Marketing Institute and MarketingProfs surveyed more than 1,000 people and published their second annual report, B2B Content Marketing: 2012 Benchmarks, Budgets & Trends.

Be sure to grab the report. It’s full of interesting information and strategies that you should consider when making decisions about your marketing. Among the findings: The top three tools for effective content marketing are articles, social media, and blogs.

b2b marketing tool