June 2009

"We think purpose will be the key driver of long-term performance over the next twenty years."

Roy Spence and Haley Rushing are coauthors of the bestseller, It's Not What You Sell, It's What You Stand For. Spence is chairman and CEO of GSD&M Idea City, a marketing and advertising company. He and Rushing are also cofounders of the Purpose-Based Institute.

According to Spence and Rushing, high-performing organizations share a strong sense of purpose--the intent to make a difference in the world. We asked Spence and Rushing why purpose is so important to performance, and how organizations can identify, reclaim, or redefine their purpose.

Read our interview with Spence and Rushing

We're also featuring articles on why thought leadership is overrated, what winning organizations do to outsmart the competition, how knowledge-based client relationships lead to more loyal clients, and more.

Don't forget to check the MCNews 12 Index of Professional Services, which tracks investor sentiment about the professional services industry.

Coming Attractions

"Many performance-killing mistakes have been institutionalized into policies and procedures, in training for new managers, and even incorporated into pay, appraisal, and motivational systems."

Next month, we'll talk with Aubrey Daniels, author of OOPS! 13 Management Practices That Waste Time and Money (and what to do instead). We'll ask Daniels how we can help clients avoid these losing management practices, and what they should be doing instead.

Look for the next issue of Management Consulting News on July 7, 2009.

Guerrilla Consulting

Don't forget to click over to the Guerrilla Consulting site where you'll find the recent issues of our newsletter, The Guerrilla Consultant. And check out the award-winning Guerrilla Consulting blog for frequent posts on the world of consulting.

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