You’ve probably heard claims that, as a marketing tool, email is dying a slow death like so many other 20th century inventions. I think the reports on the demise of email marketing are “greatly exaggerated,” and I’m not alone. A study by the Direct Marketers Association, for example, says that email marketing has an average [...]
[Continue reading...]Create and Deliver Your Best Speech Ever
March 22, 2012 By Leave a Comment
Few skills are more important to your success than being a great communicator, both in writing and as a speaker. In this series, you’ll find the best advice from the top speech coaches in the world to help you design and deliver amazing presentations. You can start at the first interview and move through the [...]
[Continue reading...]The Futility of Flame Wars
March 7, 2012 By Leave a Comment
I recently witnessed a cringe-worthy flame war between two consultants on a blog. You’ve probably seen your share too. Most flame wars start with a spark: someone leaves a critical comment on a blog or in some other forum, which provokes a response from the author. Then the criticizer adds fuel to the fire with [...]
[Continue reading...]Help–I’m Stuck with a Lousy Project Manager!
March 5, 2012 By Leave a Comment
You probably have a horror story or two about working with an awful project manager. I knew one such manager who routinely escorted members of his project team to the restroom so he could launch into a red-faced tirade about something that didn’t suit him. Lousy project managers take many forms. Some micro-manage their teams; [...]
[Continue reading...]Glenn Yeffeth: How to Get Your Book Published
March 4, 2012 By Leave a Comment
A common question I hear from consultants is, “How can I get a book published?” In this podcast, I’ll ask our guest, Glenn Yeffeth, that question. Glenn is publisher of BenBella Books, a boutique book publisher with a great track record for finding high-quality authors and publishing bestselling books. Glenn isn’t a stranger to management [...]
[Continue reading...]Why You Won’t Make Partner in Your Firm
March 2, 2012 By 2 Comments
If you’re committed to a career in professional services and you think your current firm is the right choice, your challenge is to find your path forward. In many firms, that path leads to becoming a partner–or to an equivalent role like vice president, director, and so on. Every firm has its own “unique” approach [...]
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