Harry Beckwith
Harry Beckwith is the author of Unthinking: The Surprising Forces Behind What We Buy. His books also include the modern marketing classics, Selling the Invisible, The Invisible Touch, and What Clients Love: A Field Guide to Growing Your Business.
Beckwith heads Beckwith Partners, a marketing firm that advises clients on branding and positioning. He’s an internationally acclaimed speaker, and his books have been translated into twenty-three languages.
We asked Beckwith how we can use his insights about buyer behavior to rethink our approaches to business development.
Find out more about Harry Beckwith at www.beckwithpartners.com.
You might also be interested in these (print) interviews:
Harry Beckwith: You, Inc.
Harry Beckwith: What Clients Love
Podcast Summary: A Marketer’s Checklist
In your marketing strategy, remember:
- The power of stories
- Our preference for the familiar
- Customers’ obsession with fairness
- The importance of just new enough
- The element of surprise
- Our need to be a part.
Adapted from: Unthinking, by Harry Beckwith
Podcast run time: 20:32 Intro music exluna by Jakub Koter
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